Bridging the gap between engineering design and marketing: insights for research and practice in product/service system design
نویسندگان
چکیده
منابع مشابه
Bridging the Gap between Design and Engineering in Packaging Development
Packaging designers often come up with splendid design proposals, without being aware of technical, marketing or economical restrictions. This leads to infeasible proposals, so many packaging design projects fail. To bridge the gap between design and marketing, a tool has been developed that shows several designs to an extensive community. Designers now have the possibility to get feedback of t...
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ژورنال
عنوان ژورنال: Design Science
سال: 2018
ISSN: 2053-4701
DOI: 10.1017/dsj.2018.3